RICKY - Marketing Manager for Rapha

 

We want to introduce you to the person in front of the camera. It is important for us who represents our products. You`ll get to know to new FACES who work with us and share a passion - cycling.

 

Name: Ricky Buckenlei

Age: 37

Profession: Market Manager Scandianavia and European Marketing Manager for Rapha

Residence: Munich

Bike: BMC Team Machine SLR01

Kilometers total: 16.000km for the BMC Team Machine

Kilometers last year: 7.980km

 

You have been working within the marketing department in some big companies. How did your last positions look like?

I studied sportsmanagement at the University of Bayreuth and was fortunate enough to always work for amazing companies in the bike, sports and tourism industry ever since I received my Masters Degree in 2006. I started my career off as the first Product Manager for Bike Tourism at Ötztal Tourism – tough job for a German in an Austrian valley but one of the most exciting. I was allowed to develop and implement a full concept for the Bike Tourism segment and started off some quite cool projects that made up some important ground work for today’s Sölden Bike Republic.

From there, I moved to Basel from there and worked two years as Product Manager at Black Diamond Europe. After a quick visit to the US where I worked with a Sailboat Company, I returned to Munich and started in the Bike Industry. Three fantastic and exciting years at SRAM were followed by my gig now at Rapha Europe where I lead the Scandianvian Markets and some pan-European marketing projects.
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What makes it special to work for a brand like Rapha?

Everything about Rapha makes it special to work for Rapha. The approach, the concepts, the integration, the execution, the goals and the visionary approach. And the products  - obviously.

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ricky rapha cycling blog post faces cyclingsocks interview
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Why is cycling good for you?
It makes me strong – from head to legs and I like tanlines.
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When & how often do you ride your bike?
Whenever I can, when I have to, when I want to. Usually two-three times a week.
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Do you prefer company or are you a lonesome rider - why?
I am a very skilled wheelsucker ;-) and love the speed that you can maintain over long distances when riding in the group.
Equally, I enjoy riding on my own, then it’s all about my cadence, my lungs, my mental strength to make it happen.
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Why did you pick the bike you ride – what do you love about it?
I bought the frame a few years ago and upgraded it bit by bit to this perfect ride. It’s light, it’s fast, it’s silent.
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Did cycling change your life – tell us about it!
Just brings me to places in exactly the right speed.
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ricky rapha cycling sicklingsocks interview faces fingerscrossed
ricky rapha cycling sicklingsocks interview faces fingerscrossed
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Are you a bad weather cyclist?
I am a cyclist, no matter the weather. Working in Scandinavia, you better be up for any weather at any given day, too. And in the end, it is always the best stories and the most memorable rides.
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Which 3 roads one must have cycled in a lifetime?
Graveln in Norway between a forest, the sea and over a mountain.
Mountainbiking in Nepal. Any bike in the Dolomites.
And to work – ideally every day.
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In which country would you love to cycle and why?
Mongolia – because I have the feeling it will be mindblowing.
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With whom would you die to cycle?
I wouldn’t want to die cycling.
But my grandfather would be great.
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Did you ever take part in a race – and yes which was physically the hardest one?
Ötztaler Radmarathon was hard, and so was the Flèche Nordique. One was steep, one was wet and cold, both were long!
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ricky rapha cycling sicklingsocks interview faces fingerscrossed
ricky interview faces rapha cyclingsocks cross
ricky rapha cycling blog post faces cyclingsocks interview .
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Is STYLE on the bike important to you - why?
Of course, but it is a luxury. Never judge the riding skills of someone by his or her clothing style only.
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Who inspires you?
People.
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Would you say you inspire other people to ride and if so - how?
I would love to inspire others and maybe I do simply because I don’t worry too much about it.
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Does cycling influence your way of working?
Definitely, it defines the way I work.
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What is your ultimate best equipment / clothing tip for cycling?
Pro tip: always buy two pairs of the same shoes and start wearing them at the same time. Lasts twice as long and you always have a pair that perfectly fits when one is wet ;-)

 

ricky rapha cycling sicklingsocks interview faces fingerscrossed

ricky rapha cycling sicklingsocks interview faces fingerscrossed

ricky rapha cycling sicklingsocks interview faces fingerscrossed

ricky rapha cycling sicklingsocks interview faces fingerscrossed

ricky rapha cycling sicklingsocks interview faces fingerscrossed

ricky rapha cycling sicklingsocks interview faces fingerscrossed

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THANK YOU RICKY!

Photo: Sebastian Stiphout